The stratospheric rise in mobile subscribers, devices, services and apps has led to an even bigger explosion in the lack of understanding of how to design, develop and most importantly, recognize new opportunities with not only these new devices, but new use cases altogether.

Let's step through the processes to help identify content strategies, design workflows and forecasting methods to unlock the true potential of mobile, not only for apps, but for the web and new channels of communication altogether.

Joe McCann is the Director of Creative Technology at Mother, an award-winning creative agency in New York City and he is also a Managing Director and Partner at The Node Firm, a global collective of Node.js experts and enthusiasts.

Joe's experience in various industries is widespread: from music and live events, to fashion, to Wall Street and even real estate, the perspective he brings to the mobile, design and software engineering industries is extremely rare and unique. Joe advises a number of technology startups and has spoken at conferences all over the world including SXSW, Adobe Phonegap Day (Amsterdam), Android Only (Stockholm), PulsoConf (Bogota, Colombia), Morningstar Financial Developers Conference (Chicago) and many, many more.