Brendan Dawes is a big-a-geek as anyone; he loves nothing more than making and experimenting with all the wondrous technologies, tools, toys and other magical things that constantly surround us. But the thing is, geeks never changed anything, well not in a real-world sense. Making cutting edge Javascript demos with the likes of Canvas or SVG are all well and good but for things to really change and have an impact stuff needs to move beyond the confines of the world of the geek and become common place, the norm and paradoxically, invisible!

Brendan Dawes is Creative Director for magneticNorth, a digital design company based in Manchester, UK.